The kelp. Account & Sales Management Program
Curriculum
The kelp. Understanding Buyers program is designed to help learners develop deeper insight into buyer behaviour and communication preferences in today’s marketplace.
Learners will explore key topics such as building rapport, how buyers process information, and the traits of modern-day buyers. The program also introduces the four primary buyer profiles—Activist, Reflector, Theorist, and Pragmatist—and how to engage with each effectively.
Upon completion of all courses within this curriculum, learners will be awarded 2 CPD points and a CPD accredited certificate in Understanding Buyers.
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