Never Ask This Question When Closing
Online Course
The heartbeat of a successful exhibition lies in the engagement skills of your staff. This session unravels the intricacies of effective staff engagement techniques, equipping you with the skills to create impactful connections and convert visitors into valuable leads.
Learning Objectives:
- Creating Personalised Engagement: Delve into the art of tailored engagement strategies. Understand that a ‘one size fits all’ approach doesn’t suffice. Explore the power of combining a variety of techniques to resonate with different visitor preferences. Learn to create an inviting and welcoming atmosphere that encourages comfortable conversations.
- Strategically Converting Visitors to Leads: Uncover the key to transforming visitors into leads by asking open-ended questions. Explore the art of using questions that start with “What,” “Where,” “Who,” “When,” “How,” and “Why.” Learn how to vet visitors for their potential value to your business. Acquire skills to actively listen to their responses, demonstrating genuine interest and understanding.
- Integrating Social Media and Calls-to-Action: Discover the power of integrating social media into your engagement strategy. Learn how to display a live Twitter feed and encourage visitors to follow you using your designated hashtag. Understand how offsite social media sales teams can collaborate in engaging and informing visitors. Acquire the ability to confidently present a call-to-action that encourages further interaction, such as taking a leaflet or scanning a QR code.
